Cosmetics company head in Istanbul eats shampoo to prove it is ‘organic’

ISTANBUL

A CEO in Istanbul has publicly eaten his company’s shampoo in a bid to prove to students in a presentation that the product was organically produced. 

“We are the only ones in the world who make such a natural product,” said İsmail Çetin, CEO of Acvit Cosmetics.

Asked by students to prove this, Çetin opted to eat some of the shampoo.

“We believed his products were natural,” one of the students said after the presentation.

“From now on, whenever people tell us their products are organic we will ask them to consume them,” the students added.