Ziraat Bank to have new name, logo

ISTANBUL - Hürriyet Daily News

Turkey’s Ziraat Bank is planning a name change, as it prepares to celebrate its 124th anniversary, according to daily Vatan.

The bank would like its new name to be more in keeping with the modern era, Ziraat’s General Manager Hüseyin Aydın said. Aydın told a group of Turkish parliamentarians that the bank was considering seeking help from an outside consultant firm to come up with an appropriate new name and logo.

“The bank’s name is too long. It is used differently in various countries overseas. Like other banks, we want a simpler name and logo that can be used uniformly abroad,” Aydın said. Aydın also said the bank plans to increase its overseas operations and that the bank’s current name was a handicap. “Like HSBC, we want a name that is the same everywhere. Ziraat bank will be like this too.”

The group of parliamentarians suggested names such as “ZRT Bank,” “Z Bank” and “TCZ Bank,” according to the source.

Ziraat Bank was established in 1888 and is one of the oldest business institutions in the Turkish Republic.