US experts to talk on museum marketing

ISTANBUL- Hürriyet Daily News

San Francisco MoMA is one of the well known musueums in museum marketing.

Istanbul Modern has launched a new lecture series that will enable prominent museum professionals from the U.S. to speak to Istanbul audiences on a regular basis. In November “Museums Talk: From the USA” will provide new platform for dialogue where contemporary museology and the museum experience in the broad sense can be discussed.

The evolution of museology and art institutions in the U.S. has deeply influenced current museum practices and the operations of cultural institutions around the world. For this reason, museum directors, curators and department directors from established art museums in the U.S. represent a vital source of knowledge and experience. Each lecture will focus on a critical topic, such as museum management, curatorial practices, collections and archives, audience development and public relations, education and social programs, event programming, local and global marketing and communication strategies, new technologies, the re-definition of interior museum spaces and museum architecture.

Neal Benezra, director of the San Francisco Museum of Modern Art, will present an illustrated talk on the museum’s history and future plans. Laura Miller, the director of marketing at the Guggenheim Museum in New York, will discuss how marketing practices at museums have evolved over the last few years. Erin Coburn, the chief officer of digital media at the Metropolitan Museum, will speak about the use of digital media to enhance the visitor experience. Coburn will provide insights into how digital media and new technologies can alter the process of viewing, exploring and experiencing works of art in museums.