Turks baking more than usual during lockdown
ISTANBUL
More and more Turks are staying home in line with the government’s social distancing measures to prevent the spread of the coronavirus.
To kill time, members of households have started baking more than usual.
People prefer to make their bread since they now have more leisure time and consider it to be more hygienic.
Independent market research company Ipsos revealed that household consumption of flour in Turkey rose 98 percent in March as compared to the previous month.
Similarly, people bought 80 percent more yeast in comparison to the purchases in February.
Meanwhile, according to Google Trends, searches of terms such as bread, yeast, and related items also showed a rise during the last days of the previous month.
On Instagram, people are sharing photos of their home-baked items under related hashtags such as #breadmaking, #quarantinebaking, #baking, and #homemade.
The virus has so far claimed 214 lives in Turkey, while the number of confirmed cases has surged to 13,531, according to the Health Ministry.
