Turkish company launches new model smartphone

ISTANBUL

Turkish technology giant Vestel Electronics launched the third generation of its domestically produced Venus smartphone on Nov. 17 with an eye to selling 1.5 million devices by the end of 2016.

Vestel Group Chief Executive Officer Turan Erdoğan said the company expected to sell 1.5 million devices in total by the end of 2016.

“We have a sales target of 3 million in total in Turkey and 1 million in exports from the beginning of this year until the end of 2017,” Erdoğan said at the launch event of the V3 smartphone.

Around 15 million smartphones have been sold in Turkey this year, 500,000 of which belong to Vestel.

Erdoğan also expressed the company’s interest in increasing the number of research and development experts from 1,200 to 2,000 by exploring the area of a new kind of generation in which hardware and software will work together.

“There are places to which digital technologies stemming from smartphones are bringing us, such as smart homes, smart automobiles and personal health. These are the future business segments on which we are working on feasibility,” Erdoğan said.

The company launched the first model of its Venus smartphone in September 2014.