Turkish Airlines becomes official sponsor of Batman v Superman

ISTANBUL - Doğan News Agency

Turkish Airlines has inked a sponsorship deal with Warner Bros Pictures for “Batman v Superman: Dawn of Justice,” the long-awaited movie that will bring the legendary superheroes together. 

The national carrier has thus added the cities of these superheroes, Gotham City and Metropolis, to its “flight network.”

“We are very happy to become official sponsor for one of the most important movies of this year. I believe this deal will make a positive contribution to the Turkish Airlines brand,” said company chairman İlker Aycı at a joint press meeting on Jan. 25. 

The national carrier has covered one of its airplanes, a Boeing 777, with posters of the movie to mark the sponsorship. The logos of Batman and Superman were stamped on the both sides of the airplane.

“The image of the Turkish Airlines airplane will be shown in the movie with our logo. What is more, one of the biggest knots of the movie will be untied in flight on our Business Class,” Aycı added.  

Turkish Cargo, a subsidiary of Turkish Airlines, has also become the official logistics partner of Batman’s Batmobile, and will be responsible for carrying the vehicle to a number of organizations across the globe, according to a follow-up press release. 

Turkish Airlines also shot a commercial film, starring the new Batman, Ben Affleck, and Jesse Eisenberg, who stars as Superman’s enemy, Lex Luthor. This film will be broadcasted in the coming days, according to the press release. 

According to the deal, Turkish Airlines will also sponsor the movie’s premiers in Los Angeles and London. 
Turkish Airlines will launch a contest under the theme of this movie, and the winners will be able to attend the movie’s Los Angeles premier as guests of the national carrier. 

The company has also started to offer travel kits, menu cards and customer cards designed under the theme of the movie.  

Turkish Airlines, with air travelers recognizing the airline as the “Best Airline in Europe” for the fifth year running, has recently made highly successful sponsorships and advertising campaigns.  In a wildly popular commercial for Turkish Airlines, two of sports’ greatest stars, Kobe Bryant and Lionel Messi, are featured.

Following on its success, the company created a new YouTube ad called “Kobe vs. Messi: The Selfie Shootout” to continue increasing brand awareness in Europe, North America, the Middle East and the Far East. The spot became one of the fastest spreading commercials on YouTube in 2013.