Turkey launches its own brand, logo

ISTANBUL

President Recep Tayyip Erdoğan speaks at the launching ceremony of the Turkey logo and brand, Sept. 28. AA Photo

Turkey has unveiled the “Turkey” brand and its logo, which will be used on Turkish exported goods, as part of efforts to upgrade the country’s trade, which has long been dependent on contract manufacturing.

The country’s top export organization, the Turkish Exporters’ Assembly (TİM), launched the “Turkey, Discover the Potential” brand, which is hoped to become a joint identity mark for Turkish goods.

Turkey has been aiming to develop and reinforce the perception of its goods abroad and labeling them with this brand and logo is hoped to be a milestone step as a part of these efforts.

“Hopefully we will promote Turkey and Turkish goods with this logo and ‘Discover the Potential’ all around the world as of today,” President Recep Tayyip Erdoğan said, speaking at the launching ceremony held in Istanbul Sept. 28.

He said when a company puts a new phone in the market, people line up days before just to be able purchase the new model, “but the commodity there is not the phone, it’s the brand.”

“You can see that these brands are the power that keeps economies alive and strong,” giving Japan and South Korea as examples of “maintaining firm growth thanks to global brands,” said Erdoğan.
TİM Chairman Mehmet Büyükekşi, who spoke at the event, said this branding program is an “invitation to the world to discover potential and add value to them.”

“Discover the Potential; this is not a brand. Turkey is the brand itself,” he said.