Trade needs ‘simple questions, answers’

ISTANBUL - Hürriyet Daily News

The Internet and technology sector is somehow ‘schizophrenic,’ since the slightest idea might instantly turn into a huge company, Doğan Boyner says. DHA photo

Hanzade Doğan Boyner, Chairperson of Doğan Online and Doğan Gazetecilik, said in an online business event in Istanbul yesterday that simple answers to simple questions were crucial in business world.

“The most important thing for a company is the ability to answer simple questions, such as ‘Who will I serve with this product or service? What will be the benefits of this? And who will benefit from it?’ If you can answer such simple questions, it means that you have a dream that is worth pursuing,” Doğan Boyner said in a speech at StartupIstanbul, a conference organized yesterday by Etohum with the sponsorship of TEB Private Investment Platform at Çırağan Palace. “The second important step is implementation, since we know that millions of ideas are lost due to their implementation. It is also necessary to ask such simple questions in the implementation stage as ‘Is it easy to get this service?’ Another significant subject is the business model. Test your business model,” she said.

Speaking on the telecommunication and media sectors, Boyner shared her experiences and views with the investors and entrepreneurs present at the conference.

“The world is in a transformation that is still ongoing. I regard the Internet and technology sector as a “schizophrenic sector,” since even a slightest idea might instantly turn into a huge company having millions of clients. But conversely, a company with millions of clients can suddenly be left on its own. The power of technology that enables change has removed the borders in the world. It removed the borders not only between the countries, but also the sectors, as well,” Boyner said.