İzmir’s new blue amulet logo to be used by all institutions in city

İZMİR - Doğan News Agency

The new logo of the city, the blue amulet, was promoted at a news conference. DHA photo

A blue evil eye amulet will be the new logo of İzmir, a project by İzmir’s Development Agency’s (İZKA) titled “İzmir’s New Visual Identity” has decided.

At a press conference held June 5 to launch the logo, İzmir Mayor Cahit Kıraç said the new logo would begin to be used by all organizations and institutions in the city within a very short time, perhaps two or three months.

The blue amulet, which is believed to protect people from the evil eye, is also identified with two Nazarköy villages in the province.

İZKA Secretary-General Ergüder Can said İzmir was the first Turkish city to have its own brand and logo. “This campaign will be carried out both in Turkey and abroad to promote the city. Our goal is to bring more tourists and draw more investment to the city. İzmir is already a shining star and it will be known better from now on,” he said.

Emrah Yüzel, the owner of I Mean It Creative, which created the new logo and visual identifier of the city, said the creation process focused on three target groups. “Considering that İzmir has been a city of the firsts, our main idea is ‘Frontier City of Turkey.’ This gives a strong message to people.”