Istanbul’s mall honored by creative awards

ISTANBUL

Istanbul Cevahir Shopping Center has received four Platinum Awards at the Hermes Creative Awards competition.

Cevahir’s “Diamonds in the Rough” and “Fashionista’s Wardrobe” projects were chosen out of nearly 5600 international projects.

The shopping centre received two Platinum Awards in the Public Relations and Corporate Social Responsibility categories at the Hermes Awards with this project.

Two awards for each project

With its “Fashionista’s Wardrobe” project, which aimed to offer shopping addicts a different experience both online and offline through blogging, gamification and techniques like QR coding, Cevahir received two Platinum Awards in the Consumer Participation and Multi-Faceted Project Development categories.

The Hermes Awards have been held by the Association of Marketing and Communication Professionals (AMCP) in the United States since 1995 in order to choose the most select and creative projects from around the world, and to encourage creativity.