European Deichmann to make largest investment in Turkey after Germany

ISTANBUL

European shoe retailer Deichmann will make the largest investment in stores in Turkey after Germany, said Deichmann Turkey General Manager Atilla Özkul at a press meeting on Feb. 25.

“We have 110 stores in Turkey and we sold 6.5 million pairs of shoes in the country in 2014. We finished the year with around 270 million Turkish Liras of revenue by growing around 20 percent from the previous year. These good results have pushed us to set more ambitious goals for the Turkish market. We plan to open 16 new stores in Turkey in 2015. In this line, our company will make the largest investment in Turkey after Germany in 2015,” Özkul said.

Deichmann has around 3,600 stores across the world, through which the company sold 172 million pairs of shoes in 2014, he said. The company attained approximately 5 billion euros of sales revenue in 2014, he added.

Turkey began putting additional taxes on imported shoes by August 2014. He noted the new additional taxes would increase the shoes’ prices.