ChatGPT search opens to all users in challenge to Google

NEW YORK

OpenAI is making ChatGPT-powered internet search available to all users, escalating its threat to Google's dominance.

The tech firm had beefed up its ChatGPT generative AI chatbot with search engine capabilities in late October, but made the feature available only to paying subscribers.

The newly public feature enables users to receive "fast, timely answers" with links to relevant web sources, information that previously required using a traditional search engine, the company said.

The upgrade to ChatGPT enables the AI chatbot to provide real-time information from across the web.

Examples of the new interface demonstrated by OpenAI resembled search results provided by Google and Google Maps, though without the clutter of advertising.

They also appeared similarly to the interface of Perplexity, another AI-powered search engine that offers a more conversational version of Google by featuring the sources it referenced in the answer.

Rather than launching a separate product, OpenAI has integrated search directly into ChatGPT.

Users can enable the search feature by default or activate it manually via a web search icon.

Since their launch, data on AI chatbots like ChatGPT or Anthropic's Claude have been limited by time cutoffs, so the answers they provided were not up-to-date.

In contrast, Google and Microsoft both combine AI-generated answers with web results.

The addition of online search to ChatGPT will raise more questions about the startup's link to Microsoft, a major OpenAI investor, which is also trying to expand the reach of its Bing search engine against Google.