Bulgari set to open boutique hotel in Istanbul

ISTANBUL

Italy’s luxury jeweler Bulgari is planning to open a luxury boutique hotel on Istanbul’s Bosphorus, according to daily Milliyet.

Bulgari, like the Ritz-Carlton brand, is under the Marriott Hotels umbrella. Bulgari has already found a local investor and is scouting locations on the Bosphorus, according to Massimiliano Zanardi, general manager of Ritz-Carlton hotels.

“This will be a small boutique hotel with less than 100 rooms. It will have all the luxuries of the Bulgari label but will also have a style unique to Istanbul,” Zanardi said. Apart from the price of the real estate, there will be a 500,000 to 1 million euro investment per room, he said.