Brad Pitt becomes male face of Chanel

PARIS - Agence France-Presse

Actor Brad Pitt is the first male face of Chanel No.5. Hürriyet Photo

Brad Pitt is set to become the first male face of Chanel No.5, a role previously filled by such fellow Hollywood luminaries as Marilyn Monroe and Nicole Kidman.

A new 30-second ad campaign for the iconic women’s perfume was unveiled online via the French fashion house’s YouTube page yesterday and then on television later in the day.

The decision to choose Pitt to head the campaign was announced back in May.

After campaigns depicting actress Estella Warren as red riding-hood, Kidman running through the streets of New York and actress Audrey Tautou aboard a luxurious night train, the sparse black and white in which Pitt appears marks a stark change.

Reciting a poem

In the ad, Pitt recites a poem, specially written for the campaign, to a mystery woman.

Chanel sees the ad campaign as a new direction, saying that the perfume “has to go where we are not expected.” Press reports have said that Pitt is being paid seven million dollars for his efforts. The most famous face of the perfume was Marilyn Monroe, who in 1953 said it was all she wore to bed.