App helps Mexican tortilla makers join digital economy
MEXICO CITY
Long marginalized by the banking industry, Mexico's neighborhood tortilla producers are cautiously embracing financial technology, in a country where cash is still king for many.
The National Tortilla Council and technology firm Finsus have developed a mobile application that allows vendors of the staple food to charge customers using cards, QR codes or a cellphone number.
"It's revolutionizing the industry," said the organization's president, Homero Lopez Garcia, whose ambitious goal is for 90 percent of tortilla makers to use the app within three years.
The hope is that the app will also enable tortilla producers to generate additional income by offering their clients cellphone top-up and bill payment services.
For many, the app is their first link to the formal financial industry.
Only around half of Mexico's 129 million inhabitants have a bank account and most tortilla shops operate informally.
Although it is still in the testing phase, the app is already making life easier for tortilla producer Abel Garcia, who has been in the business for 25 years.
The 60-year-old said that he started out using family savings after failing to get a bank loan, and now owns several stores.
"It was difficult to get credit, very, very difficult!" Garcia said, in the working-class district of Iztapalapa.
His success finally gave him access to banks, but with restrictions that put him off using them.
"That's why we tore up the checkbook," he said.
Tortillas are consumed by millions of Mexicans every day and an estimated 110,000-135,000 businesses are involved in their production.
Most of them operate in the informal economy, as do many Mexican workers.
Mexico City for example is home to around 18,000 tortilla shops.
But only around 10 percent of them are legally registered.
Without access to the formal financial system, many of them prefer dealing in cash.
A 2021 survey by the banking regulator CNBV found that 64 percent of Mexicans preferred notes and coins over debit or credit cards.
According to a study by the Inter-American Development Bank and the venture capital company Finnovista, Mexico is home to 20 percent of the region's financial technology ventures, behind only Brazil.
The number of fintech startups in Latin America and the Caribbean increased more than four-fold between 2017 and 2023, to 3,069 across 26 countries, the report said.
Despite the advances, the financial inclusion of Mexico's tortilla makers is still "zero," Lopez Garcia, the National Tortilla Council president, said.
