World alcoholic drinks leader Diageo concerned over sale restrictions

ISTANBUL

Diageo acquired Mey İçki for $2.1 billion early in 2011. Hürriyet photo

Diageo, the world’s biggest producer of alcoholic drinks, which owns Turkey’s leading rakı brand as well as a renowned wine brand, expressed concerns May 15 about a law proposal that would introduce further restrictions on the sale and consumption of alcoholic drinks in a wider array of venues.

The reaction came as the Parliament submitted the law proposal that sparked controversy to a sub-commission which is expected to debate on the strict measures to be adopted. “While we have regard and respect for both the views of the Turkish government and the country’s legislative and regulatory processes, we would be highly disappointed if the most restrictive scenario came to pass,” Diageo said in a written statement.

“We abide by strict codes that govern the ways in which our brands are marketed, promoted and sold, and are fully cognisant of the dangers of alcohol misuse. That said, we believe that alcohol, when enjoyed responsibly by people who choose to drink, can form part of a balanced lifestyle, and as such brings pleasure to many consumers in Turkey, both domestic and visiting,” it added. 
The company also called on the government to cooperate with measures searching for more common ground. 

“We would sincerely value the opportunity to adopt this approach in Turkey, and to work with all relevant ministries to effect a more balanced outcome,” the statement read.

London-based Diageo, which owns global brands such as Johnnie Walker and Smirnoff, acquired Mey İçki for $2.1 billion early in 2011.