WEF initiative to look into Turkish retailer’s success story

DAVOS

Turkey’s online retail giant Hepsiburada has become the only Turkish company that has taken place in a World Economic Forum (WEF) initiative’s report as a case study.

Doğan Online Founder and Hepsiburada Chairperson Hanzade Doğan Boyner will share the company’s know-how and experiences with leading businesspeople at Davos on Jan. 25.

Hepsiburada’s success story took place in the “Operation Models of the Future” report, part of a WEF initiative on the future of enterprises.

Doğan Boyner will share her views about the future of e-commerce and online retail at a session held under the title of “Online Consumer Marketplace,” according to a company release.

The report offers research-driven counsel on why industry players need to change, the features of the operating models they should adopt, the associated challenges for employees, and the societal actions needed to best manage the scale of disruption to come.

An article by Hepsiburada Chief Business Officer Mutlu Erturan has also been published on the WEF website.

Keeping up with the changing needs and expectations of customers is on every retailer’s agenda as they invest for the future, Erturan said in the report.

“But the more we talked to our customers, the clearer it became that their whole end-to-end experience, at every touch point, is critical. It’s not just the service provided by the retailer that counts,” Erturan added.

“Retailers must realize that not only their customer experience teams, but every unit in their organization, impacts on the customer’s experience. Traditional operating models must innovate to reflect this,” he also said.