Türkiye ‘attracts global clients’ for hair transplantation

ISTANBUL

Türkiye has solidified its reputation as one of the world's most sought-after destinations for plastic surgery, particularly hair transplantation, attracting individuals from Europe, America and even faraway Australia, according to sector representatives.

Turkish Health Tourism Association (TÜSATDER) head Servet Terziler told daily Milliyet that Türkiye's journey in health tourism commenced with hair transplants, which generates a staggering $2 billion annually, with an initial wave of Middle Eastern and Arabian Peninsula visitors flocking to Istanbul. However, recent years have witnessed a surge in interest from Europeans.

In addition, he underlined that the thriving sector draws individuals from diverse backgrounds, including prominent figures from the United States and textile magnates from India and Pakistan, some arriving in their private jets. Remarkably, even individuals from Australia, a full 24-hour flight away, are drawn to Türkiye for hair transplant procedures, including octogenarians.

Hair transplant prices in Türkiye are notably more competitive, ranging from $2,500 to $3,000, compared to European brands which typically cost a minimum of 8,000-10,000 euros ($8600-$10,800), and renowned American doctors charging no less than $10,000-$15,000, Terziler argued.

Furthermore, he unveiled an innovative development in the field — a hair transplant robot. This technology not only reduces the risk of bleeding during the procedure but also allows patients to monitor the operation, while efforts are underway to introduce this system to international markets.

Terziler also cautioned against the proliferation of illicit and unlicensed operations that compete primarily on price, urging the industry to focus on quality and professionalism to ensure continued growth.

Ercan Karakuş, head of the Health Tourism Association, also acknowledged the issue, emphasizing that proper training and oversight are essential for the industry's credibility. "No matter how good Türkiye is in this regard, the problems will continue as long as the under-the-counter businesses are not closed," he warned.