Turkish home-care giant plans to invest over $150 mln in Pakistan

ISTANBUL

Turkey’s Hayat Kimya, which manufactures home-care, tissue and hygienic products, has announced a 600 million Turkish Lira ($158 million) investment plan for Pakistan as a part of its expansion strategy in South Asia. 

In a statement on Feb. 13, the company said it wanted to become a regional player in the Pakistani market through this investment plan. 

According to data in the statement, Hayat is the largest tissue maker in the Middle East, Africa and Eastern Europe regions and the world’s fifth largest baby diaper producer. 

14 production plants 

The company has investments in Algeria, Iran, Egypt, Russia and Nigeria and 14 production plants and 12 brands in total. 

Hayat Kimya built a tissue and baby diaper factory in Nigeria last year in a $100 million investment. 

Hayat brands reach millions of homes in more than 100 countries, according to data in the statement.