More Turks to view Discovery channels

ISTANBUL- Hürriyet Daily News

(L to R) Mike Brewer, Philipp Luff and Edd China pose during the event organized in Istanbul.

Discovery Networks is set to increase its distribution in Turkey and embark upon a partnership with a big media sales company, Sales House, according to the channel.

Sales House will be responsible for the promotion and sponsorship of Discovery Channel. Thanks to this collaboration, Discovery Channel, Animal Planet and Discovery Science will be broadcast via the Digiturk, Teledünya and DSmart platforms, allowing them to reach their widest audiences ever, according to company officials.

“2012 will be a heroic year for our channel portfolio in Turkey,” said Phillip Luff, country manager, emerging business at Discovery Networks Middle and Eastern Europe, Middle East and Africa (CEEMEA).

“The Discovery Channel and our other channels will be viewed by the highest number of people ever. In this way, Discovery will become Turkey’s biggest ‘entertaining channel based on facts.’ We will present many brand new shows and popular series to our viewers,” he said.

Discovery Networks CEEMEA launched its 2012 programming Feb. 22 at a VIP event in Istanbul. At the event, Mike Brewer and Edd China, presenters of the channel’s hit show, Wheeler Dealers, promoted their next big show, which will air on Discovery Channel Turkey in 2012. The channel also announced that shows would be programmed according to Turkish time.