Microsoft vows to continue investments in Turkey

ISTANBUL - Anadolu Agency

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Microsoft will continue to invest in retail sales operations in Turkey in order to establish direct contact with more local consumers, according to a Microsoft Turkey executive.      

“Microsoft has been very active for many years in Turkey, where it has great faith in consumers. It will continue its investments,” Deputy General Manager of Consumer Channels Group Halil Gökoğlu told state-run Anadolu Agency on June 29.      

The leading software and technology company opened its first store in Ankara three weeks ago with the concept of a “store-within-a-store” and it started to give direct services to consumers through its retail business partner, MediaMarkt.      

Gökoğlu said the new store would allow the company’s latest products to be delivered to Turkish consumers at the same time as the rest of the world.      

“The store does not just sell Microsoft products. The newest products produced by our business partners for the Microsoft ecosystem are also offered to customers,” he added.      

“The aim is to give our customers the best experience in technology shopping. We’re focusing on solutions to provide maximum benefit for both our customers and business partners with minimum effort,” Gökoğlu said.     

The company is planning to open more stores in Turkey but “it is early to give an exact date,” he also said.