Japan's DoCoMo to launch smart phones for elderly

TOKYO - Agence France-Presse

Models display new smartphones from Japan's mobile communication giant NTT DoCoMo at an unveiling ceremony in Tokyo on May 16, 2012. AFP photo

Leading Japanese mobile operator NTT DoCoMo on Wednesday unveiled its first smart phone specially designed for elderly users, as the company bids to tap into an ageing consumer population.

The touch-screen handset, to go on sale by August, will show large fonts and icons with simplified steps for emails and taking pictures, it said.
 
"The handsets display large buttons and fonds to show the menu that is easy to understand," the firm said.
 
Japan's population is ageing because of a low birth rate.