Hürriyet Daily News, Euroleague join forces

ISTANBUL - Hürriyet Daily News

From left to right: Mehmet Arslan (Hürriyet Sports Editor), Murat Yetkin (Hürriyet Daily News Editor in Chief), Enis Berberoğlu (Hürriyet Editor in Chief), Jordi Bertomeu (CEO of the Euroleague), Hakkı Hasan Yılmaz (CEO of Hürriyet), Fikret Ercan (Hürriyet Management Coordinator), Dursun Ali Yılmaz (CFO of Hürriyet)

Euroleague Basketball and one of Turkey’s largest newspapers, Hürriyet, Hürriyet Daily News and Hurriyet.com.tr, will join forces to promote the Turkish Airlines Euroleague in Turkey, it was announced Jan. 26 at the Hürriyet Media Towers in Istanbul.

The partnership will continue through the 2012-13 season, during which time Hürriyet and Hürriyet Daily News will be the official newspapers in Turkey of the Euroleague, as well as the 2012 Final Four, which will be held from May 11 to 13 in Istanbul.

“We are very pleased to have signed a partnership deal with Euroleague, a hugely successful basketball tournament that is viewed closely in Turkey as well as the whole continent,” Murat Yetkin, editor-in-chief of the Daily News, said. “This partnership adds to Turkey’s successful showing in the competition, with Istanbul being the host for this year’s Final Four and Turkish teams doing well in the competition.”

As part of the agreement, Hürriyet and HDN will publish special supplements during Final Four weekend. One of the supplements will preview the Final Four and another will be dedicated to the title game.

“We are truly honored to present this agreement with one of the main daily newspapers not only in Turkey, but in Europe,” Euroleague CEO Jordi Bertomeu said.