HANDS ON: Two Turks win global porn ad contest

ISTANBUL

Two Turks have won an online contest to find a new creative director for “the largest porn site on the Internet,” thanks to a poster suggesting, “All you need is hand.”

The Canada-based website “Pornhub,” which attracts over 35 million daily visitors, asked for applicants in March to pitch TV, out-of-home and print advertisement ideas that are “safe-for-work” and could be run in mainstream media. 

Nuri Gülver and Ceyda Koç from Turkish advertising agency Alametifarika won the contest ahead of 3,000 competitors with an item that included a “hand heart” gesture and a playful reference to the Beatles classic, “All You Need Is Love,” according to Turkish ad sector news website MediaCat Online.

“I asked our graphic designer to photograph my hand. I edited it with my limited Photoshop knowledge and asked for our art director Ceyda Koç’s help to complete the design,” Nuri Gülver told MediaCat.

‘God willing, my elders will be proud’

Gülver will now work as creative director for Pornhub’s international advertising campaign, alongside his job at Alametifarika.

“I was so happy when my work qualified among the finalists. Now I’m flying,” Gülver said. “God willing, I will complete work that will make my elders proud and make the world talk about Turkish advertising.”

Pornhub is among thousands of online adult platforms that are currently blocked by Turkish authorities, according to a decision taken by the Telecommunications Directorate (TİB) dated Feb. 25, 2008.