ChatGPT turns to business as popularity wanes

NEW YORK

OpenAI has said it was launching a business version of ChatGPT as its artificial intelligence sensation grapples with declining usership nine months after its historic debut.

ChatGPT Enterprise will offer business customers a premium version of the bot, with "enterprise grade" security and privacy enhancements from previous versions, OpenAI said in a blog post.

The question of data security has become an important one for OpenAI, with major companies, including Apple, Amazon and Samsung, blocking employees from using ChatGPT out of fear that sensitive information will be divulged.

The ChatGPT business version resembles Bing Chat Enterprise, an offering by Microsoft, which uses the same OpenAI technology through a major partnership.

ChatGPT Enterprise will be powered by GPT-4, OpenAI's highest performing model, much like ChatGPT Plus, the company's subscription version for individuals, but business customers will have special perks, including better speed.

It added that companies including Carlyle, The Estée Lauder Companies and PwC were already early adopters of ChatGPT Enterprise.

The release came as ChatGPT is struggling to maintain the excitement that made it the world's fastest downloaded app in the weeks after its release.

That distinction was taken over last month by Threads, the Twitter rival from Facebook-owner Meta.

According to analytics company Similarweb, ChatGPT traffic dropped by nearly 10 percent in June and again in July, falls that could be attributed to school summer break, it said.

Similarweb estimates that roughly one quarter of ChatGPT's users worldwide fall in the 18-24 demographic.

OpenAI is also facing pushback from news publishers and other platforms - including X, as Twitter is now known, and Reddit - that are now blocking OpenAI web crawlers from mining their data for AI model training.