Beyonce's performance highlighted Netflix's NFL debut on Christmas Day
HOUSTON
Beyonce provided more excitement than either game during Netflix’s NFL debut on Christmas Day.
Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Dec. 25.
She surprised fans by bringing along Shaboozey to perform “Sweet Honey Buckiin” and Post Malone joined her for “Levii's Jeans.”
The action on the field didn't live up to expectations as the NFL showcased four of the AFC's top five teams.
Patrick Mahomes and Travis Kelce exposed a glitch in Pittsburgh's defense during Kansas City's 29-10 rout in the first game.
The broadcast itself went off just fine, quickly becoming the second-most popular live title on Netflix to date, according to NFL Media.
Lamar Jackson and the Ravens led C.J. Stroud and the Texans to 17-2 at halftime before Beyonce stole the show.
Mariah Carey opened Wednesday’s doubleheader with a taped performance of “All I Want for Christmas is You” and then the two-time defending Super Bowl champion Chiefs trounced the Steelers to clinch the No. 1 seed in the AFC.
There were no signs of any major streaming issues during the game after Netflix experienced minor blunders at the start of the pregame show. The broadcast opened with roughly 10 seconds of silence because it appeared studio host Kay Adams’ microphone wasn’t turned on.
Beyonce's live performance at NRG Stadium was supposed to be the biggest test for the streaming giant and it seemed to go off without a hitch.
Netflix agreed to a three-year contract in May to broadcast Christmas Day games. The NFL is expected to give the streaming service one of its biggest days since the site launched in 1998.
Netflix’s 282.3 million subscribers in more than 190 countries could stream the games, marking the first time one outlet distributed an NFL game globally. Netflix had the games available in five languages — English, French, Spanish, Portuguese and German.
According to NFL Media, viewers in all 50 states tuned in within minutes of the pregame show going live and viewers from nearly 200 countries watched the first game. Before the Ravens-Texans kicked off, Netflix reported that it eclipsed its peak concurrent viewers of any Christmas in the past four years.
The NFL was playing its first games on a Wednesday since the Steelers and Ravens were forced to play on Dec. 2, 2020, because of the COVID-19 pandemic. The only other time the league played on a Wednesday since 1948 was in 2012 when the Giants and Cowboys met in the season opener.