Best of ads sector honored with Kırmızı awards

ISTANBUL

Ads depicting giant fish in a plate and socks looking like shoes have won the biggest and most prestigious awards of the advertising sector for their creators during the 11th Kırmızı Award ceremony held in Istanbul.

Local ad agency Fikirbaz IOB won the Kıpkırmızı Bölge award, which is presented for local ad agencies in Istanbul, with its work for a fish restaurant in Ankara, Ümitköy Balıkçısı. While TBWA’s Istanbul office was crowned with the Kıpkırmızı award for its ad for Turkish paint producer Pera Boya.

The award winners received their prizes with a splendid ceremony at the Zorlu Center PSM, which was also attended by Hürriyet Newspaper Chairperson Vuslat Doğan Sabancı.

“The advertising sector is increasingly developing and the works created within this sector encourages creativity in the press,” Doğan Sabancı said during the ceremony.

Newcomer Hürriyet CEO Ahmet Özer, for his part, said “No matter if they are presented in the communication sector, an idea shows itself best with a media ad. I thank all participants and congratulate the award agencies involved.”

This year the Kırmızı awards and the Kırmızı Bölge awards were given with a joint ceremony for the first time since the establishment of the Kırmızı Bölge project in 2010, with the aim of honoring agencies in other parts of the country.

Several ad agencies competed for top place in a total of 70 categories.